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Dallas’ Premiere Downtown Outdoor Music Venue To Be Named Gexa Energy Pavilion
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DALLAS, TX - January 27, 2011
Live Nation is proud to announce a multi-year sponsorship agreement with Gexa Energy that includes the naming rights
for the downtown Dallas amphitheater previously known as Superpages.com Center. Effective today, the amphitheater
will now be called Gexa Energy Pavilion.
Gexa Energy provides electricity service for residential and commercial customers throughout the Metroplex and most
areas in Texas. The retail electric provider entered the Texas deregulated energy market in 2002.
“This investment underscores our commitment of supporting the communities we serve,” notes Victor Howard, Gexa Energy’s
senior director, marketing and customer care. “It is certainly one of the most visible sponsorships our company has
undertaken.”
Gexa Energy Pavilion will play host to an array of performers in coming months. Performers in recent years include
Roger Waters, Jay-Z, No Doubt, Journey, Tim McGraw, Dave Matthews Band, Radiohead, John Mayer, and Tom Petty & The
Heartbreakers.
Opened in 1988, Gexa Energy Pavilion has hosted over 600 concert events for over six million patrons, making it the
Metroplex’s premiere and longest running outdoor facility dedicated solely to live concert events. The venue is part
of Dallas’ Fair Park complex, which includes museums, an aquarium, gardens, the Cotton Bowl, and hosts the Texas
State Fair annually.
“Live Nation is so pleased to enter into this marketing alliance with Gexa Energy, expanding upon our current sponsor
relationship,” said Maureen Ford, Venue Network President at Live Nation. “Gexa Energy’s commitment to the community
and green energy and our positive work experience with their company makes this a great fit.”
Tickets and additional show information can be found at LiveNation.com.
About Gexa Energy
Gexa Energy (PUCT # 10027) is a subsidiary of NextEra Energy Resources, the largest generator of wind
and solar power in North America. NextEra Energy Resources is a subsidiary of NextEra Energy.
Having entered the Texas deregulated energy market in 2002, Gexa Energy has established itself as one
of the leading retail electricity providers for residential and commercial users in the state. Gexa Energy
also provides service to commercial customers in Connecticut, Illinois, Maine, Maryland, Massachusetts,
Ohio, Rhode Island and Washington DC. For more information, visit
www.gexaenergy.com.
About Live Nation
Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world: connecting
200 million fans to 100,000 events in over 40 countries which has made Ticketmaster.com the #3 eCommerce
website in the world. For additional information, visit www.livenation.com/investors.
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