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Dallas’ Premiere Downtown Outdoor Music Venue To Be Named Gexa Energy Pavilion

DALLAS, TX January 27, 2011

Live Nation is proud to announce a multi-year sponsorship agreement with Gexa Energy that includes the naming rights for the downtown Dallas amphitheater previously known as Center. Effective today, the amphitheater will now be called Gexa Energy Pavilion.

Gexa Energy provides electricity service for residential and commercial customers throughout the Metroplex and most areas in Texas. The retail electric provider entered the Texas deregulated energy market in 2002.

 “This investment underscores our commitment of supporting the communities we serve,” notes Victor Howard, Gexa Energy’s senior director, marketing and customer care. “It is certainly one of the most visible sponsorships our company has undertaken.”

Gexa Energy Pavilion will play host to an array of performers in coming months. Performers in recent years include Roger Waters, Jay-Z, No Doubt, Journey, Tim McGraw, Dave Matthews Band, Radiohead, John Mayer, and Tom Petty & The Heartbreakers.

Opened in 1988, Gexa Energy Pavilion has hosted over 600 concert events for over six million patrons, making it the Metroplex’s premiere and longest running outdoor facility dedicated solely to live concert events. The venue is part of Dallas’ Fair Park complex, which includes museums, an aquarium, gardens, the Cotton Bowl, and hosts the Texas State Fair annually.

“Live Nation is so pleased to enter into this marketing alliance with Gexa Energy, expanding upon our current sponsor relationship,” said Maureen Ford, Venue Network President at Live Nation. “Gexa Energy’s commitment to the community and green energy and our positive work experience with their company makes this a great fit.”

Tickets and additional show information can be found at

About Gexa Energy

Gexa Energy (PUCT # 10027) is a subsidiary of NextEra Energy Resources, the largest generator of wind and solar power in North America. NextEra Energy Resources is a subsidiary of NextEra Energy.

Having entered the Texas deregulated energy market in 2002, Gexa Energy has established itself as one of the leading retail electricity providers for residential and commercial users in the state. Gexa Energy also provides service to commercial customers in Connecticut, Illinois, Maine, Maryland, Massachusetts, Ohio, Rhode Island and Washington DC. For more information, visit

About Live Nation

Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world: connecting 200 million fans to 100,000 events in over 40 countries which has made the #3 eCommerce website in the world. For additional information, visit